Developing a sales and business development strategy is often a first step for many of our clients. We provide advisory services to help define key strategy initiatives and plan the sales execution. Clients also engage Hanali to assist with the evaluation of current strategy to identify areas for improvement around revenue growth.
One of the main areas we see businesses and entrepreneurs struggle is with regards to establishing and following a sales process. Following a standard and scalable sales process is critical to achieving continued revenue growth. Optimizing prospecting, testing campaigns and tracking key stakeholders are some of the strategies we use to accelerate the sales cycle.
Beyond providing a static snapshot of your sales pipeline in a dashboard, we provide you the assistance to uncover potential opportunities for new revenue that maybe hidden in your data. Hanali has the expertise to analyze and identify patterns to increase cross sell and up sell opportunities. We can also package insights from your proprietary data and information to supplement your sales and marketing material.
Your salespeople constantly need content that is aligned with their sales cycle. To stand out, this content needs to be fresh, shareable and crafted to deliver insights to prospects. Producing tailored quality content consistently, requires detailed planning and strong execution.
It does not stop with producing valuable content, distribution matters too. Content distribution can change your format and tone. Adjustments to your content may depend on the specific channel, forum or medium it is shared on to maximize impact.